hosted by

present

Executive Seminar

Introduction to Innovation for Sports Organizations 

Thursday, July 9th

“We are in a competition with the entertainment industry, with videogames, with other leisure activities”

Thomas Bach 

IOC President

IT'S TIME TO INNOVATE!

Learn from industry leaders!

1

How to leverage innovation in your organization 

2

Which technologies can empower sports in the new reality

3

What future challenges can affect my organization and how to solve them

In this unique seminar, the participants will learn about the current trends in sports management, review the best practices of innovation in sports organizations, and be trained on how to best leverage tech solutions in the sports environment. The combination of LaLiga’s digital transformation experience, the Israeli Premier League’s industry expertise and Colosseum’s tech exposure & sports tech know-how truly makes this seminar a must-take for sports executives aspiring to innovatively lead their organizations towards growth and success.

LANGUAGE

English

DATE

July 9th, 2020

TARGET AUDIENCE

Sports organizations executives

DURATION

3 hours

TIME

4pm - 7pm IDT

CERTIFIED BY

AGENDA

Introduction: Innovation in the sports organization’s framework  

16:00 - 16:10: Welcome Remarks

Module 1: Digital transformation challenges & solutions 

16:10 - 16:25: The importance of innovation for the IPFL

16:25 - 16:40: LaLiga’s digital transformation strategy

16:40 - 16:55: IPFL's digital strategy implementation

16:55 - 17:00: Q&A 

Module 2: Technology solutions & implementation in sports  

17:00 - 17:05: Overview of technology solutions for sports organizations
17:05 - 17:50: Advanced technology sharing: league & clubs' implementation

17:50 - 17:55: Q&A

18:05 - 18:15: Big data in Football

18:15 - 18:25: Innovative media technology & sponsorship activations

Module 3: Innovation-powered international growth strategy

18:25 - 18::40: Leveraging innovation to build an international sports brand
18:25 - 18:40:  “Glocal” strategy & international growth journey 

18:40 - 18:45: Q&A

Conclusion: Innovation methodology & tools for sports organizations

18:45 - 18:50: Adopting the new world’s mindset & tools
18:55 - 19:00: Concluding remarks

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