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“We are in a competition with the entertainment industry, with videogames, with other leisure activities”
Thomas Bach
IOC President
IT'S TIME TO INNOVATE!
Learn from industry leaders!
1
How to leverage innovation in your organization
2
Which technologies can empower sports in the new reality
3
What future challenges can affect my organization and how to solve them
In this unique seminar, the participants will learn about the current trends in sports management, review the best practices of innovation in sports organizations, and be trained on how to best leverage tech solutions in the sports environment. The combination of LaLiga’s digital transformation experience, the Israeli Premier League’s industry expertise and Colosseum’s tech exposure & sports tech know-how truly makes this seminar a must-take for sports executives aspiring to innovatively lead their organizations towards growth and success.
LANGUAGE
English
DATE
July 9th, 2020
TARGET AUDIENCE
Sports organizations executives
DURATION
3 hours
TIME
4pm - 7pm IDT
CERTIFIED BY
AGENDA
Introduction: Innovation in the sports organization’s framework
16:00 - 16:10: Welcome Remarks
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Module 1: Digital transformation challenges & solutions
16:10 - 16:25: The importance of innovation for the IPFL
16:25 - 16:40: LaLiga’s digital transformation strategy
16:40 - 16:55: IPFL's digital strategy implementation
16:55 - 17:00: Q&A
Module 2: Technology solutions & implementation in sports
17:00 - 17:05: Overview of technology solutions for sports organizations
17:05 - 17:50: Advanced technology sharing: league & clubs' implementation
17:50 - 17:55: Q&A
18:05 - 18:15: Big data in Football
18:15 - 18:25: Innovative media technology & sponsorship activations
Module 3: Innovation-powered international growth strategy
18:25 - 18::40: Leveraging innovation to build an international sports brand
18:25 - 18:40: “Glocal” strategy & international growth journey
18:40 - 18:45: Q&A
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Conclusion: Innovation methodology & tools for sports organizations
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18:45 - 18:50: Adopting the new world’s mindset & tools
18:55 - 19:00: Concluding remarks
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