Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development.
Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.
Provide mastery of specific techniques and tools of marketing and sponsorship in the management and development of a sports brand.
• Incorporate marketing as a discipline within the management of sports activities.
• Analyze, create and manage sports products and services.
• Identify and attract brands that invest in the sports market.
• Take advantage of opportunities to create public events with sports sponsors