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Like all sectors of the business of sport, the media and broadcasting landscape is ripe with a change in 2019. Cable companies are dying, and with them go older ways to watch TV. In its place are a variety of new trends and technologies, whether they be VR or streaming. The sponsorship landscape is also adjusting, with again an emphasis on new technology and new ways to reach consumers outside of traditional television ads. Here are our trends to watch
In today’s heavily digitalized and heavily saturated sports market, the challenge for sports companies in 2019 is basically to keep your fans attention and engaged as much as possible and for as long as possible. The seems to be happening through new technology, an increased online presence, new advertising techniques, and more. Here are some of the trends to watch:
Sports venues around the world are very vulnerable targets, as demonstrated by the 2015 bombing at the Paris soccer stadium, among many other incidences. Violent occurrences such as these will not cease to exist anytime soon, therefore causing an increase in efforts in venue security in order to minimize any potential threats to the safety of the fans. To attract more fans, sports franchises continue to construct state of the art stadiums, otherwise referred to as Smart Stadiums. These Smart Stadiums will rely heavily on digital solutions in order to boost their security capabilities.
The Health and Fitness industry in 2019 is a business that is booming thanks to a variety of new technologies. Just like in any industry in this tech-infused environment, more advancements are making it easier for consumers to use and more profitable for firms looking to sell. Whether that be wearable technology, analytics, or other new gear, there are a lot of new trends and opportunities to be found in Health and Fitness at the moment.
Esports is one of the fastest growing industries not just in the business of sport, but in the entire world. It is an industry that is trending younger, with 21-35-year-olds making up over 53 percent of esports viewership. This means that esports is connecting with the millennial demographic. A snapshot of the industry in 2019 shows a community trying to capitalize on its skyrocketing popularity and success. As was reported by Statista, “In 2017, the global eSports market was valued at nearly 493 million U.S. dollars. According to the source’s estimates, global eSports market revenue will reach 1.65 billion U.S. dollars in 2020.” Here are some trends to watch:
One of the most important aspects of the sports industry is keeping athletes healthy and at the top of their games for as long as possible. A snapshot of the Athletic Development business in 2019 shows an industry more self-aware and smarter than ever. Using several trends and new technologies, Athlete Development continues to become more advanced and is as effective as ever.