Yoav Bruck is an acclaimed Israeli Olympic swimmer and CEO of ISSTA Sport, a specialized sports travel agency. In his professional swimming career, Bruck broke Israeli swim records seventeen times. In 1999, Bruck built ISSTA Sport with the vision of connecting Israeli sports enthusiasts with major international sports events. ISSTA Sport established a niche in an underdeveloped sports travel market in Israel. In 2012, Yoav Bruck was elected as the Sports Chairman of the 2013 Maccabiah Games in Israel.
Road to Olympics
Yoav Bruck was born in 1972, in Moshav Lachish, Israel. As a young boy, he was a short, speedy swimmer. At age 17, when he grew to 193 centimeters, he set his goal to represent Israel as an Olympic freestyle swimmer. He went to Auburn University in Alabama to follow his trainer David Marsh. At Auburn University he was named All America eighteen times and earned himself a place on the Auburn Wall of Fame. In 1994, he led the Auburn swim team to 4th place in the NCAA swimming championships. In 1992 he first qualified to compete in the Olympic Games in Barcelona.
Yoav Bruck graduated Auburn in 1994 with a BA in Public Relations Communications and Journalism. Bruck’s studies at Auburn helped prepare him to build ISSTA Sport into an international business.
Swimming in the Olympics
Yoav Bruck represented Israel in three Olympic games as a swimmer. In 1992, 1996 and 2000, he swam in the Olympic games held in Barcelona, Atlanta, and Sydney respectively. In 1994, he became the first Israeli swimmer to qualify for the finals in the FINA World Championships. He finished in 8th place in the final with a timing of 22.94 in the 50-meter freestyle.
In the 1996 Olympic games in Atlanta, Bruck led the 4X100 Medley relay team to historic finals. This was the first appearance of Israeli swimmers in an Olympic final; they finished in 8th place. In individual competition, he ranked 22nd and 24th in the 100 and 50-meter freestyle races.
From 1991-2000, Yoav Bruck competed in three FINA World Championships and six European Aquatics Championships for Israel, and numerous other races. His best performances in the major international competitions were 6th place in 1997 at the FINA World Championships, and in 1995 at the European Aquatics Championships. In Israel, two of his seventeen national records still stand. In 1997, after winning two races in the Maccabiah Games, he shared the title of Israel’s Sportsman of the year with his teammate Eithan Urbach.
Yoav Bruck earned an MBA from Tel Aviv University in 1999. Shortly after, he founded partnered up with Israel’s largest travel group, Issta, to form ISSTA Sport: a sport’s, incentive and music specialist travel agency. Issta Sport specializes in promoting official sports packages, concerts, and incentive travel, among other things. ISSTA Sport is the largest sports travel agency in Israel. As an athlete and an experienced traveler, Bruck understands the needs and desires of sports lovers and corporations. At ISSTA Sport, Bruck applies his experience as an athlete to attain new goals in a team setting.
Chairman of 2013 Maccabiah Games
In 2012, Yoav Bruck was appointed Chairman of the Maccabiah Games. Bruck will employ his management experience to planning and overseeing the Maccabiah Games.