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Revolutionizing the world of sports through innovation and collaboration.

We are a Tel Aviv-based sports innovation group, working with startups, corporates, sports organizations, and athletes. With a proven track record and an international network, we provide access to disruptive technologies and knowledge, offering business opportunities for digital transformation, performance, and international exposure.


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what we do

Our various activities allow sports organizations, startups, athletes, and corporations to engage and build knowledge on different strands of the sports and tech market.



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industry partners

We have established a vast network of partners and colleagues in the last six years.

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