Maccabiah innovation week
July 6-9, 2026 · Expo Tel Aviv

Founded in 2014 by Guy Aharon and Yuval Odem, Playermaker's core product is a footwear-mounted sensor system: two lightweight sensors that strap onto a player's boots and capture micro-movements, foot-to-ball interactions, and lower-limb biomechanics. Data syncs to an app where players review performance and benchmark against peers. It serves everyone from grassroots and youth to elite clubs like Manchester City, and was the first wearable approved through FIFA's Innovation Programme.